Act Like A Publisher

“Act Like A Publisher

ashin July 25th, 2013

by Laura Fallbach This was the message that I heard over and over again at the Marketing, Membership and Communications Conference, sponsored by ASAE (The Center for Association Leadership).  An association should act like a publisher?  Well, I happen to agree.  This message underlined the founding vision and mission for our company, Association Media Partners.  Our […]

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Digital strategy does not belong in the IT department

A Digital Strategy is NOT Part of Your IT Department

ashin June 28th, 2013

Don’t make the rookie mistake of thinking that your association’s digital business strategy exists solely in your IT department. The difference between digital strategy and traditional IT is like comparing Night and Day. It is like comparing Microsoft (IT infrastructure) to Google (strategy). IT departments and infrastructure helps support the business of running an association. […]

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Content Management Systems for Associations

ashin June 6th, 2013

Associations require a website that can be updated frequently to reflect changes in membership, events, news, articles, blogs and much more. A properly developed Content Management System (CMS) software platform can quickly and efficiently do what your association management team spends tedious hours doing. In simple terms, a content management system is a computer system that allows […]

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