5 Reasons Tools Are Better Than Content Marketing

ashin January 14th, 2015

Growing your online audience (grabbing and engaging both members and potential members) is mission critical for associations, no matter the industry or vertical. And the myriad of marketing techniques that support audience growth now include content marketing, social media, marketing automation systems – and more. But, there is a simple, cost effective tactic that is often overlooked – the […]

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Glossary for Association Media

The ABC’s of Digital Media, Marketing and Publishing – A Glossary of Terms

Betsy Kominsky August 21st, 2014

Just like every other industry out there, us media types have a whole alphabet soup of commonly used acronyms and jargon at our disposal.  And sometimes we fall into the trap of assuming everyone speaks our language, when they don’t. But, these terms are important to understand – and even more importantly – act on, […]

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Gold Key Opening a Gold Lock (with Clipping Path)

Your Content: Lock It Up or Set It Free? (The Secret to Content Marketing: Part 2)

ashin June 9th, 2014

In our last blog post, The Secret to Content Marketing – and Why You Should Care, we explored the basic fundamentals around content marketing and how your association could quickly implement a content marketing strategy. We received several great comments and questions after we posted the blog. Below are our answers to the most frequent […]

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Content marketing

The Secret to Content Marketing – and Why You Should Care (Part 1)

ashin April 23rd, 2014

We’re going to let you in on a little secret. “Content marketing” is really just a fancy way of saying “developing and sharing information that creates interest in your product or service.” So, let’s peek behind the curtain and figure out what constitutes good content marketing – and why you should be doing it to […]

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Reasons to outsource

Top 5 Reasons to Outsource Your Association’s Media and Marketing Strategy

ashin March 18th, 2014

Does this sound like you? You’re trying hard to maintain relevancy with your existing members, develop new ways to grow your membership, and oh yeah, implement tactics that will reach your members via a dizzying array of ever-changing digital channels. You may be thinking that it’s time to call for reinforcements. Here, we offer five […]

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Integrated Sales

Does Your Sales Team Sell the Way Today’s Marketers Want to Buy?

ashin January 23rd, 2014

Today’s marketers are savvy and sophisticated.  They don’t buy “products” (magazines, websites) or even “channels” (print, digital, email, social media). They buy solutions. The four marketing solutions typically used across most business verticals are: Brand Building Lead Generation/Nurturing Thought Leadership Relationship Building Is your sales team speaking the integrated solutions language? Offering integrated media solutions […]

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digital business strategy

Digital Business Strategy Demystified. In 7 Steps.

ashin November 20th, 2013

As discussed in the last blog, a digital business strategy is a necessity for associations. The following 7 step evaluation process can determine where an association is in terms of starting, executing or evaluating its current digital business strategy: 1. Assess where you are. a. Determine your place in the market: b. Market Analysis – […]

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Digital Business Strategy

What is a Digital Business Strategy? And Why Do Associations Need One?

admin October 29th, 2013

A 7-Step Evaluation Process. What’s the first thing people do when they want to know more about a product or organization? They go to the website. It takes fewer than 30 seconds to make a first impression.  Today, an association’s website IS the association. And it’s open 24/7. A digital business strategy is a roadmap […]

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Print Negotiation is NOT Just About Price

admin September 17th, 2013

In this day and age, evaluating printing costs can be very complex. In this article, we’ll show you the questions you should ask, when sending out a print RFP, to gain significant savings on your print invoice, and build a streamlined process to help gain efficiencies along the way.   First of all, here are […]

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B2B Media

Hello, B2B media? This is your association calling. We want our members back.

ashin August 10th, 2013

by Betsy Kominsky “Associations want to be media companies.  And media companies want to be Associations.”  This was said at the start of one of our first meetings with an association executive director, as she responded to my question of “Who/what do associations consider as their biggest competitive threat?”  She pointed out that media companies now […]

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