A 7-Step Evaluation Process.
What’s the first thing people do when they want to know more about a product or organization? They go to the website. It takes fewer than 30 seconds to make a first impression. Today, an association’s website IS the association. And it’s open 24/7.
A digital business strategy is a roadmap to achieving an association’s business goals through the integrated use of an online platform (website, email, social media, mobile, etc.). It is now a critical piece to an association’s overall business strategy.
Online tools can provide cost-effective distribution, unlimited reach, conversion efficiencies and exponential potential/return on investment. They also work to support, promote and integrate with all of the other established channels of distribution, such as publications, events, education & certification, and research. Online and other digital tools allow associations to measure, test, and adapt – quickly.
A quick 7-step evaluative process can determine where an association is in terms of starting, executing or evaluating its current digital business strategy. In the next blog, we will dive into these 7 steps in more detail: