Press Release

Institute of Real Estate Management Selects Association Media Partners to Deliver Digital Media Assessment

ashin August 20th, 2013

IREM Choice Based on AMP’s Industry Expertise, Digital Know-How—

DENVER, Colo., August 20, 2013 — Association Media Partners (AMP), an innovative professional services firm focused on integrated media solutions, today announced that the Institute of Real Estate Management (IREM) has selected AMP to deliver an 360 degree online assessment, to identify ways IREM can attract more members, unique visitors and non-dues revenues for its existing website. Founded in 1933, IREM is recognized industry-wide as a trusted source for knowledge, advocacy and networking for the real estate community.

“Our work with AMP will help us crystalize the way we think about digital strategy, and to better understand and use metrics and analytics to make decisions and measure success.” said Lynn Disbrow, Chief Operating Officer for IREM.

Using a step-by-step assessment approach, the professionals at AMP analyze how an organization is perceived online and whether users consider the organization an authority within their industry.  Another key part of the assessment is a review of non-dues monetization opportunities.  Based on the results of the assessment, AMP can then implement a digital strategy that better positions the organization’s website to engage existing and potential members, increase website traffic, and monetize that traffic.

Betsy Kominsky, AMP partner, said, “A critical piece of an association’s overall business strategy, a digital strategy is a constantly evolving gateway toward new business. By using the data uncovered through an online assessment, we can establish a roadmap that capitalizes on the integrated use of an organization’s online platforms, such as websites, email lists, and social media.”

Every day, Association Media Partners creates new revenue-generating strategies for its clients, so that they can position themselves today for growth tomorrow.

About the Institute of Real Estate Management

The Institute of Real Estate Management (IREM®) is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing. An affiliate of the National Association of REALTORS®, IREM is the home for all industry professionals connected to real estate management – and the only organization serving both the multi-family and commercial sectors.

Since 1933, IREM has set the standard for best practices in real estate management. To learn more about IREM, call (800) 837-0706, ext. 4650 (outside the U.S. call (312) 329-6000), or visit

About Association Media Partners

Association Media Partners (AMP) serves leading associations and non-profits in the race for relevancy, revenue and membership growth.  A team of strategic media specialists with offices in Denver, Colorado, AMP’s staff is devoted to making associations succeed by providing “for profit” sales and media management solutions, online digital strategies and print and distribution savings. Founded in 2012, AMP serves associations, non-profit organizations, publishers and universities.  For more information, visit

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Media Contact:

Betsy Kominsky, Partner
Association Media Partners
Betsy Kominsky | LinkedIn
6334 S Racine Circle, Suite 200, Centennial, CO 80111
Direct:    303.502.2519
Mobile:  720.917.9508