FOR IMMEDIATE RELEASE
—AMP to Redesign National Stroke Association’s Traditional Print Magazine,
Create Complementary Website and National Directory to Drive Readership—
DENVER, Colo., September 28, 2012 — Association Media Partners (AMP), an innovative professional services firm focused on integrated media solutions, today welcomed National Stroke Association as its newest client to benefit from AMP’s holistic approach to online business strategy development.
AMP has been retained to redesign National Stroke Association’s print magazine, StrokeSmart, which more than 270,000 members currently read for stroke information, inspiration and support. AMP also will work with National Stroke Association to create a content-rich website and searchable directory of national resources that will complement StrokeSmart magazine and reach a wider audience.
“We wanted to better serve the needs of our readers and deliver the ultimate resource for survivors, caregivers and the millions of families affected by stroke every year. AMP delivers a cost savings solution for our print needs that allowed us to invest in a comprehensive online digital strategy. By offering multiple media channels for the stroke community, we can be sure that readers are getting the information they want, whenever and wherever they want it,” said Jim Baranski, National Stroke Association’s chief executive officer.
Laura Fallbach, AMP partner, said, “National Stroke Association understands the importance in broadening the media channels they offer to include a modern digital product and a fast, comprehensive directory of services and solutions. By taking advantage of our experience in print negotiation and digital strategy development, StrokeSmart will be able provide access to the information their members want – whenever and however they prefer.”
AMP offers its clients the strategic know-how to implement holistic online digital strategies. Coupled with printer relationships and group purchasing power that will help associations save money on one of their largest expense line items – the print invoice, AMP is helping clients achieve improved audience engagement, revenue generation and relevancy.
About National Stroke Association
National Stroke Association is the only national organization in the U.S. that focuses 100 percent of its efforts on stroke by developing compelling education and programs focused on prevention, treatment, rehabilitation and support for all impacted by stroke. Founded in 1984, the organization works every day to meet its mission to reduce the incidence and impact of stroke. Visit www.stroke.org to learn more.
About Association Media Partners
Association Media Partners (AMP) serves leading associations and non-profits in the race for relevancy, profits and membership growth. A consulting firm with offices in Denver, Colorado, AMP’s staff is devoted to making associations succeed by providing sales and media management solutions, online digital strategies and print and distribution savings. Founded in 2012, AMP serves medium-to-large sized associations. For more information, visit www.associationmediapartners.com.