Press Release

Association Media Partners Welcomes HIMSS as Newest Client

ashin September 21st, 2012


—Global Health IT Organization to Benefit from AMP’s Strategic Sales Management Techniques—


DENVER, Colo., September 21, 2012Association Media Partners (AMP), an innovative professional services firm focused on integrated media solutions, today announced that the Healthcare Information and Management Systems Society (HIMSS) has selected AMP to structure and implement a new sales initiative to better serve corporate members seeking stronger connection with HIMSS audiences.


A global organization focused on better health through information technology (IT), HIMSS has sales associates located in offices worldwide and an impressive suite of products and services for corporate members. Through a pilot program focused on top tier clients, HIMSS will use key account management strategies developed by AMP to provide a more holistic and unified approach to overcoming the challenges these marketers face.


“We chose to partner with Association Media Partners because their for profit expertise allowed us to tap into a skill set not normally found in the association ecosystem:  an organized, structured approach to building an effective sales organization across all products – membership, print, digital, events, and data,” said Steve Lieber, President and CEO of HIMSS Worldwide.


Betsy Kominsky, AMP partner, said, “We look forward to collaborating with HIMSS management and sales teams to develop a strategic plan and program structure that will grow relationships and revenues year over year.”


Through extensive experience building and training high performance sales teams, AMP injects new energy into existing sales structures and creates buy-in and trust for new sales processes. Experts in revenue-generating techniques and strategies, AMP is helping associations and non-profits remain relevant with their members while increasing non-dues revenue.



HIMSS is a global, cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads efforts to optimize health engagements and care outcomes using information technology. Visit


HIMSS is a part of HIMSS WorldWide, a cause-based, global enterprise producing health IT thought leadership, education, events, market research and media services around the world. Founded in 1961, HIMSS WorldWide encompasses more than 52,000 individuals, of which more than two-thirds work in healthcare provider, governmental and not-for-profit organizations across the globe, plus over 600 corporations and 250 not-for-profit partner organizations, that share this cause. HIMSS WorldWide, headquartered in Chicago, serves the global health IT community with additional offices in the United States, Europe, and Asia.


About Association Media Partners

Association Media Partners (AMP) serves leading associations, non-profits and universities in the race for relevancy, revenue and membership growth.  A team of strategic media specialists with offices in Denver, Colorado, AMP’s staff is passionate about helping their clients succeed by providing “for profit” sales and media management solutions, online digital strategies and print and distribution savings. For more information, visit